Firefox’s Times ad late as 10 million downloads near

I think it's kind of funny that the Mozilla folks are [having a hard time][1] trying to fit the 10,000 names on the Firefox New York Times ad. It seems like the process for this ad should have gone something like this:

  1. Figure out how many names you can reasonably fit in the ad. Let's call this number n.
  2. Figure out how much a full-page ad in the New York times costs. Let's call this number c.
  3. Figure out the minimum donation needed to get your name in the ad by dividing c by n. Let's call this number d.
  4. Stop taking donations when you have c donations of at least d dollars.

On the other hand, maybe they just didn't think they'd possibly get more donors than could easily fit in the ad.

[1]: Times ad late as 10 million downloads near/2100-1032_3-5481998.html?part=rss&tag=5481998&subj=news.1032.5