So, Lucas isn't releasing Star Wars on DVD because he wants to [exploit this exciting medium](http://www.starwars.com/jedi_council/) in the best possible way. The only exciting thing about DVD is better image quality. The cheesy add-ons are about as exciting as [enhanced CD](http://www.cyberpipe.com/html/enhanced_cd's.html). If Lucas really wants to exploit the medium he'll release the movies, just the movies, right away.