So, we started to ask, isn't the right way for Amazon to proceed to just keep out-innovating those big, hostile companies? How can Amazon develop strategic advantages by what they give away rather than what they try to keep others from using? How could they become more active in giving back to the innovative developers who will keep giving back to them?
Before I read this my reaction to the lawsuit was “Boycott!” I'm no longer convinced what Amazon is doing is unethical, it's just not a smart business move.
I don't shop online much, anyway. I bought three books at Barnes & Noble stores this weekend (Total Aikido, Yoga, Mind & Body, and Learning GNU Emacs). I need instant gratification. Maybe if overnight shipping were cheaper.