Microsoft can roll out countless studies that point out how proprietary software is cheaper and more practical than open source code. But how can Microsoft counter open source software's ability to make a Japanese woman give birth to a horse in a convenience store?
That's the question being raised by Japanese software pioneer SourceNext. The company has launched an astonishing advertising campaign featuring a horse, famous actress Norika Fujiwara and a couple of Slurpee slingers to promote StarSuite – Sun Microsystems' Japanese Office knock off based on the open source OpenOffice. In one television ad, Fujiwara is so overcome by the $18 StarSuite price tag that she pops out a foal near the magazine rack of a corner store. Umm, ok.