This doesn't seem to have gotten much press yet but it look like Amazon is taking a publisher-friendly approach to the Google Print thing.
The first program, Amazon Pages, will “un-bundle” the physical-world experience of buying and reading a book so that customers can simply and inexpensively purchase and read online just the pages they need. For example, an entrepreneur interested in marketing his or her business could purchase the relevant chapters from several best-selling business books.
The second program, Amazon Upgrade, will allow customers to “upgrade” their purchase of a physical book on Amazon.com to include complete online access. For example, a software developer who buys a Java programming book will not only get the physical book delivered to his or her home, but will also get 24×7 Web access to the complete interior text of the book. Buy a cookbook and you will not only have it on your shelf, but also be able to access it anywhere via the Web.