Cory Doctorow has an inspired response to Robert Scoble’s blog post claiming that the best way for digital music consumers to protect their investment is to lock themselves into the craptastic DRM scheme that is going to be most widespread (Microsoft’s). Not only does he lambaste that viewpoint, but he points out that Microsoft is in a prime position take on the media companies and deliver what consumers really want.
If Microsoft wants to deliver a compelling service to its customers, let it make general-purpose tools that have the side-effect of breaking Sony and Apple’s DRM, giving its customers more choice in the players they use. Microsoft has shown its willingness to go head-to-head with antitrust people to defend its bottom line: next to them, the copyright courts and lawmakers are pantywaists, Microsoft could eat those guys for lunch, exactly the way Sony kicked their asses in 1984 when they defended their right to build and sell VCRs, even though some people might do bad things with them. Just like the early MP3 player makers did when they ate Sony’s lunch by shipping product when Sony wouldn’t.